How I made 700+ sales of one info product without spending a single dime on ads
Anyone can sell a skill you have!
In 2023, I launched a small digital product.
No ads, No big launch, No paid shoutouts.
Just a Notion page, a Gumroad link, and a few tweets.
It wasn’t flashy. But it was real.
I priced it at $49 and promised one thing
How I grew from 3K to 75K followers on Twitter in 18 months — and how anyone could do the same with a system, not luck.
Fast forward 9 months...That little info product crossed 700 sales.
No marketing team. No budget. No growth hacks.
Just proof of work, a well-positioned giveaway, and a few smart automation.
Looking back, it wasn’t about virality.
It was about trust. Relevance. Timing.
In this issue, I’ll walk you through exactly how it happened — and how you can use the same strategy to turn your knowledge into a digital asset that sells without pushing.
Turning Proof into Product
I didn't wake up one day and say, “Let me sell something.”
For 18 months, I’d been documenting my growth on Twitter — not by talking about growth, but by showing it. I went from 3K followers to 75K by posting consistently, testing thread formats, and refining what made content stick.
People noticed. They asked questions.
So I turned everything I knew into a written course.
Twitter Success Mastery — a Notion-based guide that breaks down profile optimization, thread frameworks, writing styles, and my personal strategy for audience building.
The Setup: From Tweet to Product in Public
I didn’t build a fancy funnel.
Before launching the product, I tweeted out a giveaway — a valuable free resource that aligned directly with the course. No fluff. Just something people genuinely wanted.
The tweet blew up.
Hundreds engaged. Over 400+ people joined my email list.
This was my seed audience — people who already liked my content and were curious to learn more. No cold ads. No rented attention.
Just organic interest from people I’d already earned trust from.
My Engine - Email Automation
Before sending this tweet, I did set up a simple email automation inside Gumroad. As soon as someone downloaded the freebie, they got a follow-up sequence — just 2 well-written emails that: