6 Comments
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Chris Tottman's avatar

Really great breakdown 🌟

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Sharyph's avatar

Thanks

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Sam Illingworth's avatar

I really like how you frame positioning as an ongoing audit rather than a one-time fix Sharyph. The weekly review idea feels particularly powerful. Do you think most creators struggle more with identifying the clear buyer or with articulating the clear transformation?

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Sharyph's avatar

clear transformation.

After you define the transformation, it is easy to come up with your ICP/Persona.

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Daniel Abreu Marques's avatar

Great breakdown!

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Sharyph's avatar

thanks

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