8 Comments
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Tope Olofin's avatar

Love the Positioning Triad framework you shared.

Chris Tottman's avatar

Really great breakdown 🌟

Dr Sam Illingworth's avatar

I really like how you frame positioning as an ongoing audit rather than a one-time fix Sharyph. The weekly review idea feels particularly powerful. Do you think most creators struggle more with identifying the clear buyer or with articulating the clear transformation?

Sharyph's avatar

clear transformation.

After you define the transformation, it is easy to come up with your ICP/Persona.