Why Most Products Don’t Sell (Even If They’re Great)
Clarify Your Buyer-to-Product Connection
Welcome to The Digital Creator, helping creators turn their skills into consistent income by building a clear offer, a content system that grows their audience, and a lean business using AI.
Before the actual newsletter content, I want to share this exciting news with you all.
I’m making a little shift with The Digital Creator… and I’m pretty excited about it.
Instead of just sharing tips and ideas, I want to actually give you all the tools, courses, and systems I use to run my business.
So I’m opening a Founding Member plan…you’ll get my full product library, private GPT store, new courses, and even a 1:1 session with me.
It’s everything I wish I had when I started…now all in one place.
Also, you will get more detailed emails in the upcoming days… with huge surprises.
Now, let’s get back to the newsletter.
Most creators build good products.
But good isn’t enough — especially if your buyer can’t see how it solves their problem.
That’s why this is the most important question to ask before you plan a content calendar, write a tweet, or update your sales page:
“What does my ideal customer already believe?”
Because great marketing doesn’t push your product.
It pulls people in — by meeting them at their current mindset, not your finished offer.
Creators often pour weeks (or months) into making something valuable…
Only to hear silence when they promote it.
And here’s the real reason:
They’re not joining the conversation already happening in their buyer’s mind.
They’re launching from where they are — fully convinced of the product’s value — and skipping the work of understanding what their audience actually believes, feels, or is ready for.
→ If you’ve ever posted “Here’s my new product!” and heard crickets…
It’s not your product’s fault.
It’s a positioning problem.
In this issue, I’ll show you how to fix it by aligning your message with where your buyers are right now — so they actually pay attention, take action, and buy.
The Awareness Gap
If someone doesn’t buy your product, it’s usually not because:
The price is too high
The copy is weak
The features are lacking
It’s because you’re speaking from a different stage of awareness than your buyer.
Enter: The 5 Stages of Buyer Awareness
(from Eugene Schwartz….but simplified for creators 👇)
Unaware — They don’t even know there’s a problem
Problem-Aware — They feel the pain, but don’t know what to do
Solution-Aware — They know options exist, but not yours
Product-Aware — They’ve seen your product, but aren’t sold yet
Most Aware — They’re ready, just need a reason to act
Most creators are shouting from Stage 4 or 5:
“Look at my product! It’s 🔥 and it’s live!”
But your audience?
They’re still stuck in Stage 2, quietly thinking:
“I’m overwhelmed.
Nothing’s working. I’m not even sure what my next step is…”
That’s the gap, and it kills conversions.
Your job isn’t just to promote the product.
It’s to move people up the awareness ladder with your content.
Educate them. Shift their beliefs. Make the problem real. Then show them the path out.
Apply This: The Product Positioning Prompt
Let’s make this practical.
Pick one digital product you’re currently selling (or planning to).
Then walk it through this positioning filter.
Your goal: align your offer with your buyer’s current beliefs…not your future pitch.
Step-by-step prompts:
Who is your product for?
Be specific. Not “creators,” but “creators who already post weekly but struggle to grow.”What stage of awareness are they in?
Are they Problem-Aware? Solution-Aware?
Don’t guess. Use feedback, DMs, survey replies, and real conversations.What transformation do they want?
Not just features or benefits…the end state they’re after.
(More clients, more confidence, more freedom.)How does your product help them get it?
Think method, not magic.
What’s your unique approach?Bridge it together with this sentence:
“My product helps [audience] who are [awareness stage] achieve [transformation] using [method/format].”
Example from my own product:
“My Twitter Growth course helps creators who are Problem-Aware (struggling to grow an audience on X) build a clear system that takes them from 0 to 10K followers”
→ You’ll notice it doesn’t just sell the course…it sells the transformation, to a buyer who’s ready for it.
Reflection Questions
You’ve now identified who your product is for and where they are mentally.
But the real power comes from using that clarity in your content strategy.
Ask yourself:
1. Is my product positioned ahead of where my buyer actually is?
Are you talking about “systems” when they’re still stuck in confusion?
Are you promising scale when they haven’t made a sale?
If so, your content needs to take a step back.
2. Do I need to educate or convert?
There are only two levers to pull:
Educate → if they’re unaware or problem-aware.
Convert → if they’re already product-aware.
Confused buyers don’t buy.
But guided ones do.
3. What 3 objections are holding them back?
Think beyond surface-level doubts.
Try:
“I’ve tried before and failed.”
“I’m not sure this will work for me.”
“Isn’t this just another version of what I already have?”
Now reverse-engineer content that answers those.
→ A story.
→ A testimonial.
→ A transparent walkthrough.
You don’t need to create more content…just the right kind.
💡 Pro Tip:
Turn each objection into a standalone post or email.
Your product doesn’t need a louder pitc…it needs smarter positioning.
Final Insight
Too many creators try to sell their product when their audience isn’t sold on the problem yet.
They’re skipping ahead in the conversation.
And when you skip steps, you lose people.
Here’s the truth:
You’re not just selling a digital product.
You’re selling a transformation to someone who is ready for it.
And the only way to do that consistently?
Match your message to your buyer’s mindset.
Not where you want them to be.
Not where you assume they are.
But where they actually are — today.
Because when your message meets them there?
→ They listen.
→ They trust.
→ They buy.
This clarity doesn’t just make your product sell.
It makes every tweet sharper.
Every sales page more persuasive.
Every funnel feel effortless.
It turns scattered promotion into a focused system.
Your Action Today
Let’s bring this home.
Take 15 minutes today to complete this positioning sentence for your product:
“My product helps [audience] who are [awareness stage] achieve [transformation] using [method/format].”
Example:
“My Twitter Growth course helps creators who are Problem-Aware (struggling to grow an audience) build a clear system that takes them from 0 to 10K followers”
This single sentence will sharpen your sales page, your launch tweets, and your funnel content.
Don’t overthink it. Draft it. Sit with it. Refine it.
📢 Optional Challenge:
Post your sentence publicly and tag me..or DM/post it on chat for feedback.
Let’s build clarity into your business…together.
🔜 Next
You now have clarity on your offer and your buyer’s mindset.
Next, we’ll go visual.
I’ll show you how to map your entire funnel on one page from
content → conversion…without overthinking it.
It’s the roadmap I wish I had when I started.
Stay tuned!
3 Tools that Help You as a Creator:
Replit: Build your apps using AI.
LowFruits: Bulk analyzing the SERPs to find easy-to-rank keywords
Undetectable AI: Paste your text into our AI Detector to check if it will be flagged as AI-generated content.
Whenever you’re ready to take the next step
Join as a Premium Member - Here is what you get.
Skill to Sale Course - My AI-Powered Digital Product Blueprint
The Digital Creator Blueprint - DFY Service Turn your skills into a clear offer and a content system that sells
Until next time - Sharyph | Founder of The Digital Creator.
That’s a value-packed post, Sharyph. I’m looking forward to the visual roadmap you’ll be sharing. Thank you!
Thanks!