10 Comments
User's avatar
Melanie Goodman's avatar

The bit about mining your own archive for the question people keep asking for free is the part I’d underline. It took me a while to work out that the thing I kept answering in DMs was itself the offer. Naming it properly made the difference: people struggle to buy something they can’t describe to someone else.

John Brewton's avatar

The question people keep asking you for free is the offer sitting right there in your inbox.

Sharyph's avatar

People actually don’t understand how valueable it is…

Alex Randall Kittredge's avatar

This is a great article! As someone who's been writing on Substack for a little over a year now, I finally have enough content to repurpose and use like this. It all compounds!

John's avatar

Too cool - we all need lots of help kick starting the stuff that we need to get out there, need help need help need help!

Sharyph's avatar

sure, how can I help you!. 😁

Heather Baker's avatar

Thanks for this. It's a good post.

But am I the only one getting annoyed with this 'digital creators must create offers' thing? When I follow a creator it's usually because of them as a person. Sometimes I end up buying their 'offer' only to find it's disappointing. Badly put together. Overpriced. Low value.

Maybe I've just bought bad offers tho.

Michael Bridges's avatar

Hey Sharyph is your offer still available?