"Your content is accumulated market intelligence" is the line I'd frame. The part I'd push on: your own archive tells you what you keep saying, not what your readers keep asking. Those diverge more than you'd expect. When I audited my last 20 posts, my repeat problem was "what to build next". When I read the comments and the posts of people who follow me, their repeat problem was "my feed is the same four topics". Different offer. So I'd add a step zero to the nine: before you mine your own content, mine what your circle published this week. I check what themes showed up around me before I write anything (that's what I built snapfast.ai for), and it changed what I write more than the self-audit did. The "why this instead of Claude" test is the honest one though. Most creator offers fail it.
Hand in hand with regularly connecting with people via DMs, the part that 99.99% of creators need the most help with is crafting and promoting offers.
Thanks, Sharyph, for productizing the offer and bridging the gap between creating content and building a business.
"Your content is accumulated market intelligence" is the line I'd frame. The part I'd push on: your own archive tells you what you keep saying, not what your readers keep asking. Those diverge more than you'd expect. When I audited my last 20 posts, my repeat problem was "what to build next". When I read the comments and the posts of people who follow me, their repeat problem was "my feed is the same four topics". Different offer. So I'd add a step zero to the nine: before you mine your own content, mine what your circle published this week. I check what themes showed up around me before I write anything (that's what I built snapfast.ai for), and it changed what I write more than the self-audit did. The "why this instead of Claude" test is the honest one though. Most creator offers fail it.
Love this one. Most people undervalue the power and scalability of content for acquiring customers!
Just like building tech products. Thanks for this!!🙋🏻♀️
For [specific person] who [specific problem], [offer] helps them achieve [specific outcome] through [unique mechanism], without [major sacrifice].
Twenty pieces repeating the same problem is such a clear signal most people ignore.
That clarity can build a 6-figure business…
And I believe that is the first step. “clarity”